Bankin’ is the leading European personal finance management app for consumers and small businesses. Serving its users an overview of their personal finances, it also generates comprehensive, highly granular and thus very valuable financial profile data. These profiles are superior to any data a single bank could compile on its individual customers and help Bankin' to recommend users the best financial products and services tailored to their specific needs. Bankin’ is the primary interface for its users finances and has the potential to become a leading next generation financial intermediary.